Annual marketing plan
A year of marketing built from your numbers, not a template. I read your sales, your customers and your competitors properly, then hand you a twelve-month plan with a budget and a calendar you can actually follow.
- $2,997
- from, CAD
- 12 months
- planned, with a budget by month
- About 4 weeks
- start to finish
Most marketing plans are a deck with a persona named Sarah and no numbers anywhere. This one starts with your sales.
What's in it
- Where you actually areOne to two years of sales read properly — seasons, best sellers, margins, the customers who matter.
- Your competitors, honestlyThree to five of them: where they win, where the gap is.
- The goal, in numbersRevenue, and the two or three things marketing can move.
- PositioningWho you're for and what you say. One page.
- The channels, chosenWhat gets time and money this year — and what doesn't.
- A budget by monthRealistic for a business your size.
- A twelve-month calendarEvery promo, launch and seasonal push, with what needs to be ready when.
- The first 90 days, week by weekSo it actually starts.
Want a year you can see coming? Apply for your plan.
Apply for a planHow it works
- ApplyA short form so I know the business.
- A 30-minute callFit and scope, then a proposal with the exact price.
- Send the dataThrough your portal's access checklist — no passwords.
- DiscoveryNinety minutes on the business as you see it.
- I build itAbout three weeks, with one check-in.
- The readoutAn hour walking you through it, and one round of changes.
What I'll ask for
- Sales by month
- Your customer list
- Current marketing spend
- Your email platform
- POS or Shopify
POS or Shopify access gives me the deepest data — sales by product, by day and by customer — so the plan is built on the full picture, not a summary.
Is it a fit?
Good fit
- At least a year of sales history
- You want a plan to run yourself, hand to your team, or have me run
Not yet
- No sales history yet — I'll tell you on the call and point you somewhere better
- You want someone running it every month — that's Fractional CMO
Questions
How is it priced?
From $2,997 CAD. More complex businesses, or multiple locations, will be above that — you'll see the exact number in your proposal. Half to start, half on delivery.
Can you run it for me?
Yes. Sign a Fractional CMO retainer within 30 days and the plan fee comes off your first three months — the plan is the first month of that work anyway.