Business and marketing strategy for owners who are done guessing.

I’m Megan. I grew my own store to over $11 million in sales. Now I help small business owners (and the odd founder) with both sides of it: the business behind it — operations, systems and decisions that make sense for your margins and cash flow — and the marketing that brings people in. Advice I’ve already paid for.

Megan Nakazawa in a white tee and jeans, hands on her hips
$11M+
in sales at my own store
Since 2017
running a real business, payroll and all
1,000+
Canadian brands bought, merchandised and sold over the years
4.92★
from 1,002 customer reviews

Everyone’s a business coach now. Funny how few of them have ever run one.

You know the type. Ring light, “proven framework,” six-figure promises — for a kind of business they’ve never owned. The only thing they’ve ever scaled is selling coaching to other people. They’ve never made payroll in a slow week, signed a lease, or stared at a busy month that somehow still lost money. And now AI writes their “strategy” in thirty seconds, so there are even more of them.

I spent almost ten years actually running The Local Space — the buying, the staff, the marketing, the slow Tuesdays, and every pricing call made with the margins in mind. So when I tell you what to do next, it’s because I’ve done it with my own money on the line, not in a webinar. And if you don’t need me, I’ll tell you that too.

More about me

What’s on my résumé that isn’t on theirs.

Most coaches start with your mindset. I start with how your business actually runs. I’m not an accountant — I’m an owner who’s had to make these calls. Here’s what that looked like for me, and what I bring to yours.

  • Setting prices with the margin in mind, so the sale actually covers the rent, the wages and you
  • Planning around cash flow through slow months and the big seasons
  • Buying inventory and deciding what to reorder, mark down or drop
  • Working out terms with 1,000+ suppliers and brands
  • Hiring, training, scheduling and making payroll
  • Weighing what a decision costs before making it, not after
  • Running the marketing with a real budget and a real sales target
  • Being the one on the hook when it doesn’t work

I’ve sat in your chair. Most coaches have just sold you a course about it.

Three ways I can help.

Running a startup or a small team instead of a shop? Founders hire me too — same straight answers, bigger spreadsheets. See every service and price.

Also on my plate.

Speaking + workshops

Keynotes and workshops on marketing, AI, ops and shopping local.

UGC + brand partnerships

Content that looks like a person made it, because one did.

The Local Biz Club

My membership for small businesses — templates, tools and real help.

The Backroom App

A Shopify app I built for small retail teams.

Casa Nakazawa

My short-term rental hospitality group.

Let’s save us both some time.

If you want someone to post three times a week and never ask about your numbers, I’m not your girl. If you want to know what’s actually working — and fix what isn’t — let’s talk.

We’ll get along if you…

  • Want a plan built from your actual sales, not a trend report
  • Can handle a straight answer, even when it’s not the one you wanted
  • Are ready to do the work once you know what the work is

Probably not a fit if you…

  • Just want pretty posts and someone to reply to comments
  • Are hoping for a viral hack instead of a strategy
  • Want a yes-person — I’ll tell you if something won’t work
  • Prefer a ring light and a “proven framework” — there are plenty of those

Not sure where to start? Give me one hour. You’ll leave with a plan and a straight answer — even if the answer is that you don’t need me.

Book one hour · $197